California Counties Invest in Suicide Prevention Efforts

Sept. 7-13 people in California and across the globe came together to observe Suicide Prevention Week. This year’s theme Preventing Suicide: Reaching Out and Saving Lives resonated with California counties as they continue to raise awareness and gain validation that their statewide suicide prevention efforts are making a difference, according to a recent evaluation by the RAND corporation. Below are just a few efforts that took place during Suicide Prevention Week:

Know the Signs suicide prevention expert Stan Collins penned the article “Everyone Can Help Prevent Suicide,” which reached publications nationwide. Read the article here.

Fresno County Behavioral Health facilitated a one day skills workshop with staff that included a session on Know the Signs and Each Mind Matters. One breakout session was titled ‘Directing Change in YOU!’ to learn about suicide prevention messaging and how to use film as an effective medium. The session groups were asked to create a short video to message stigma reduction or suicide prevention with only 10 minutes to create, rehearse and complete! Check out the videos created here and learn how students can get involved with Directing Change.

Sutter Yuba County supported Suicide Prevention Week through social media. This young supporter sports a customized county-t-shirt that reads “Sutter Yuba Believes” on the front and continues with “Each Mind Matters” on the back.


Tuolumne County presented to the Board of Supervisors to proclaim September 7-13 as Suicide Prevention Week in Tuolumne County. Also, through the YES Partnership and Tuolumne County Suicide Prevention Taskforce, they coordinated with local pharmacies to distribute Know the Signs materials.


San Diego County’s It’s Up To Us campaign created an integrated email blast and dedicated part of their website to promoting the Know the Signs campaign during Suicide Prevention Week.


Many Californians partnered with the American Foundation for Suicide Prevention to host “Out of the Darkness Community Walks.” Stanislaus County held its walk in Modesto on Sept. 19. Check out this link to find a walk near you.


For more information on how you can get involved, connect with your county or visit Each Mind Matters event page. If you or someone you know is having thoughts of suicide, or if you need guidance on how to help someone else, you can call the National Suicide Prevention Lifeline: (800) 273-TALK (8255).