Each Mind Matters and philosophy @ the Oscars Gifting Lounge
On February 20 and 21 Each Mind Matters was proud to partner with philosophy at the GBK 2015 Oscars Gifting Lounge to work with the entertainment community to raise awareness around mental health. Held at the L’Ermitage Hotel in Beverly Hills, the annual event seeks to style and treat Hollywood’s elite, featuring everything from hand-crafted jewelry and artisan chocolates, to health and fitness videos and this year—Each Mind Matters and philosophy.
Each Mind Matters partnered with philosophy’s hope & grace initiative, a commitment by philosophy to support mental health and well-being by donating 1 percent of proceeds to support community-based mental health efforts. The partnership brought awareness to both causes and also provided an opportunity for celebrity guests to share their own thoughts about mental health.
During the Oscars Gifting Lounge celebrities were encouraged to record a 30-second public service announcement (PSA) about the mental health movement and living stigma free. This effort was a huge success with more than 30 celebrity guests participating, such as: Nigel Lythgoe, producer and judge of “So You Think You Can Dance”; and Richard Linklater, director of the Oscar nominated film Boyhood. In addition to making a PSA, celebrity guests were encouraged to write messages of hope for philosophy which will be sent to women in need.
And as a thank you for taking the time to record a message each celebrity guest was gifted an Each Mind Matters gift bag with lime green ribbons to share, Each Mind Matters gear and “renewed hope in a jar” an all-day skin-renewing moisturizer from philosophy’s product line.
The GBK 2015 Oscars Gifting Lounge is just the start of Each Mind Matters engagement with the entertainment community. Keep your eyes peeled for more videos and photos for May, which is designated Mental Health Matters Month. Follow us on Instagram and Twitter @EachMindMatters for the latest.